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NPS isn’t really about recommendation

November 21, 2015

NPS isn’t really about recommendation. The question asks whether the respondent is prepared to make a recommendation, but has a deeper psychological purpose

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NPS® – Understanding the Traps!

February 14, 2014

NPS (Net Promoter Score) isn’t really a new technique within the research industry, however many businesses are still only finding

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Friends and Family Test – Will NPS® work for the NHS?

February 8, 2013

At the beginning of 2013, UK Prime Minister David Cameron created quite a stir with the proposed introduction of a Friends and Family Test for NHS patients. The full BBC article can be read here.

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