It’s a little bit like Fight Club…. but with more #CX…and less fighting.
At this time of year, you can’t help thinking about the year gone by and also the 12 months ahead. We’ve been lucky enough to work on some amazing projects, including looking at customer profiling, segmentation, personae building, customer journey mapping & transformation, working with our partner Amadeus, as well as other digital & user experience work. In 2020, we hope to be doing more of the same, but we’ve also been thinking about the way that information is shared on the internet.
There’s a lot of fantastic information about customer experience techniques and approaches, but it can be rather piecemeal in nature.
So we’re going to creating a new series of videos called CX Club where we look at the end-to-end customer experience ‘story’, pulling together all of the techniques and approaches we utilise, right the way from the identification of individual customers, the identification of customer groupings (customer segmentation & personae building), understanding their current experiences (customer journey mapping & VoC), through to then designing and transforming future experiences.
But this isn’t going to be one-way traffic. As well as presenting our perspective, we will be inviting your questions and contributions in order to make the whole thing totally interactive. So, subscribe to our channels and get your friends and colleagues involved.
First rule of CX Club is… talk about CX Club Second rule of CX Club is… talk about CX Club
See you on the other side of New Year…