Customer Experience

CX Club – Round 10 – Profiling & Segmentation – Are most CX activities intellectual masturbation?

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CX Club Round 10 Profiling & Segmentation

Ian Williams from Jericho and Steve Sullivan from Channel Doctors discuss the importance of profiling & segmentation in Customer Experience Transformation. Profiling & segmentation are widely spoken about in the Customer Experience world, but there is little integration between these data-driven exercises and the typical Customer Experience practices of Personae Building, Customer Journey Mapping and […]