Customer Experience

CX Club – Round 10 – Profiling & Segmentation – Are most CX activities intellectual masturbation?

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CX Club Round 10 Profiling & Segmentation

Ian Williams from Jericho and Steve Sullivan from Channel Doctors discuss the importance of profiling & segmentation in Customer Experience Transformation. Profiling & segmentation are widely spoken about in the Customer Experience world, but there is little integration between these data-driven exercises and the typical Customer Experience practices of Personae Building, Customer Journey Mapping and […]

coronavirus

THE #CORONAVIRUSCANTSTOPUS CX COLLABORATION CHALLENGE #5 – Drums, Guitar, Bass, BVs & 2nd Guitar

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The latest iteration in the #coronaviruscantstopus CX challenge features the silky skills of Mr. William Carson from Ascensos. Thanks mate! So, we now have five tracks featuring ‘yours truly’, James Dodkins, William and Bentaro Rifferashi. I’m going to lay down a lead vocal track this evening, but I’m still encouraging others to make their contributions, […]

coronavirus

THE #CORONAVIRUSCANTSTOPUS CX COLLABORATION CHALLENGE #4 – Drums, Guitar, BVs & Bass #ClapForOurCarers

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#CORONAVIRUSCANTSTOPUS CX COLLABORATION CHALLENGE!! #clapforNHS #ClapForOurCarers It started with me defiantly bashing a rhythm on the drums as a message of hope that the coronavirus will not win but then began to evolve. James Dodkins laid down an awesome heavy rock guitar track, I added some backing vocals & now we have Bentaro Rifferashi adding […]

coronavirus

THE #CORONAVIRUSCANTSTOPUS CX COLLABORATION CHALLENGE #3 – Drums, Guitar & BVs #ClapForOurCarers

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THE #CORONAVIRUSCANTSTOPUS CX COLLABORATION CHALLENGE!! (Spread the word, not the disease!) Wanted to start a hashtag of hope, to remind everyone that we can get through this madness. And so #coronaviruscantstopus was born. CX Club disruption in full force. My 2nd #coronaviruscantstopus post from yesterday was me rocking out on the drums. I tagged a […]