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Tag: Transformation

Customer Experience

If Customer Experience isn’t about Transformation, it isn’t about anything

Posted on June 25, 2019January 4, 2020

In the previous blog, we spoke about the fact that the real benefit of Customer Journey Mapping comes from the pain points, the moments of truth, the wow opportunities and commercial opportunities generated by the exercise, and that these elements can potentially form the basis of transformation activity across the organisation. The map itself is […]

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