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March 27, 2020June 14, 2020coronavirus, Customer Experience

THE #CORONAVIRUSCANTSTOPUS #CX COLLABORATION CHALLENGE #2 – Drums & Guitar #clapforNHS #ClapForOurCarers

Project Lockdown CX Challenge

Featuring the silky skills of Mr. James Dodkins, the CX Rockstar….

March 26, 2020April 3, 2020coronavirus, Customer Experience

THE #CORONAVIRUSCANTSTOPUS CX COLLABORATION CHALLENGE #1 – Drums only #clapforNHS #ClapForOurCarers

#coronaviruscantstopus rocking out

March 21, 2020March 21, 2020Culture, Customer Experience

CX Club – Round 9 – Company Culture

In this next video in the CX Club series, Adrian Snook from Learning Accelerators and Ian Williams from Jericho look at company culture in terms of the way it relates […]

March 20, 2020March 20, 2020Customer Experience

Business, Customer Experience & the coronavirus… 8 ways that might help you fight off a global pandemic

Coronavirus is a global gamechanger. We’ve seen game-changers before – world wars, Islamist terrorism, Brexit… However, on a global scale, nothing has […]

March 20, 2020March 20, 2020Customer Experience, Leadership

CX Club – Round 8 – Leadership (part 2) – Leadership Immersion, Project Phasing & Prioritisation

In this next video in the CX Club series, Ian Williams from Jericho and Christopher Brooks from Clientship CX look at leadership in terms of the way it relates to […]

March 20, 2020March 20, 2020Customer Experience, Leadership

CX Club – Round 7 – Leadership (part 1) – Motivations, Business Case & Trusted Adviser

FULL TRANSCRIPT OF VIDEO DISCUSSION In this next video in the CX Club series, Christopher Brooks from Clientship CX and Ian Williams […]

February 21, 2020February 21, 2020Customer Experience, Leadership

#CX Club – Round 6 – Leadership introduction – time for a fight in the car park…

#CX Club - Round 6 - Leadership introduction - time for a fight in the car park

Hi, this is Ian from Jericho & CX Club, I hope you’re all doing well. It’s been a few weeks since I […]

January 11, 2020January 11, 2020Branding, Culture, Customer Centricity, Customer Experience, Customer Experience Metrics, Customer Journey Mapping, Customer Promise, Customer Satisfaction, Employee Experience, Leadership, Market Research, NPS, Service Design, Strategy, Transformation

#CX Club – Round 5 – CX Principles (3) – CX is a gap, You only control part, EX, Ownership & Profit

The first topic in CX Club is CX Principles and in this video we look at the final four of eleven principles: […]

January 11, 2020January 11, 2020Branding, Customer Experience, Customer Journey Mapping, Customer Promise, Customer Satisfaction, Segmentation & Personas, Service Design

#CX Club – Round 4 – CX Principles (2) – As strong as the weakest link, consistency, brand & the gap

The first topic in CX Club is CX Principles and in this video we look at the second set of principles: D. […]

January 11, 2020January 11, 2020Branding, Customer Centricity, Customer Experience, Customer Journey Mapping, Customer Promise, Customer Satisfaction, Customer Service, Market Research

#CX Club – Round 3 – CX Principles – CX isn’t something you do, CX isn’t CS, CX, Journeys & Stories

The first topic in CX Club is CX Principles and in this video we look at the first three of eleven principles: […]

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  • CX Club – Round 10 – Profiling & Segmentation – Are most CX activities intellectual masturbation?
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  • Second tune with Project Lockdown called ‘Lockdown’, with drums and three guitars

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Customer Experience…

…can be measured by looking at the difference between what the customer expects from an organisation and what they actually get. And from  one customer’s point of view, this might only be a judgement made on the basis of a single interaction, yet for other customers, the judgement might be based on their overall experience, determined by all of their dealings with the company and its people over time. This end-to-end chronological view of the relationship is also known as the customer life-cycle. For some, Customer Experience might just be a solitary ‘moment of truth’, but for others it could be based on a complete customer journey.

Companies work hard to improve their service performance, however Customer Experience is impacted by much more than the Customer Service they receive. The experience a customer gets is also driven by the product they buy and the price they pay for it, all of the people they deal with, the processes that they go through and anything that they might see, hear, smell, taste and touch as part of that experience. The experiences we have come from all of our senses. So, every single interaction a customer has with an organisation, be that seeing an advertisement,  smelling the food in a restaurant or receiving a bill or statement, has an impact on the customer’s experience. For this reason, every single person within your business has a direct or indirect impact on the customer experience, from the Managing Director of the company to the person sweeping the floors at the end of the shift.

Customer Experience Management is about closing the gaps between expectations set by your brand’s promises and the customer’s perceived reality throughout their journey with you. Jericho works with some of the world’s leading brands to develop transformational programmes that not only increase top and bottom line commercial performance, but also deliver world-class customer experience change.

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