Skip to content
Customer Experience Consulting

Customer Experience Consulting

  • Home
  • Services
  • Case Studies
  • Partners & Initiatives
  • Blog
  • Contact Us
Search
Customer Experience Consulting
Close menu
  • Home
  • Services
  • Case Studies
  • Partners & Initiatives
  • Blog
  • Contact Us
Customer Experience Consulting
Search Toggle menu
January 5, 2020January 9, 2020Branding, Culture, Customer Experience, Customer Experience Metrics, Customer Journey Mapping, Customer Promise, Customer Satisfaction, Customer Service, Employee Experience, Leadership, Market Research, Marketing, NPS, Segmentation & Personas, Strategy, Transformation

CX Club – Round 2 – Agenda – Setting out the subject matter topics for #CXClub – 1st will be CX Principles

CX Club is a series of videos designed to stimulate interactive discussions around the subject of the end-to-end Customer Experience transformation process, […]

December 30, 2019January 4, 2020Uncategorized

It’s a little bit like Fight Club…. but with more #CX

It’s a little bit like Fight Club…. but with more #CX…and less fighting. At this time of year, you can’t help thinking […]

June 25, 2019January 4, 2020Customer Experience, Customer Journey Mapping, Transformation

If Customer Experience isn’t about Transformation, it isn’t about anything

In the previous blog, we spoke about the fact that the real benefit of Customer Journey Mapping comes from the pain points, […]

June 23, 2019January 4, 2020Customer Experience, Customer Journey Mapping, Market Research

Customer Journey Mapping – the map isn’t the point…

In the past couple of decades Customer Journey Mapping has become one of the most commonly spoken-about of modern-day business practices. The […]

June 10, 2019January 11, 2020Customer Experience, Strategy

Customer Experience is a waste of time – part 4

Is the problem Customer Experience itself or the way in which it’s being done?  In part 4 we look at CX done […]

June 10, 2019January 11, 2020Customer Experience, IT Systems, Maturity

Customer Experience is a waste of time – part 3

Is the problem Customer Experience itself or the way in which it’s being done?  In part 3 we look at Maturity, CET […]

June 10, 2019January 11, 2020Customer Experience, Leadership

Customer Experience is a waste of time – part 2

Is the problem Customer Experience itself or the way in which it’s being done?  In part 2 we look at Leadership, CX […]

June 10, 2019January 11, 2020Culture, Customer Experience

Customer Experience is a waste of time – part 1…

Is Customer Experience wrong in itself, or is it more to do with the way in which it is being practiced?

November 1, 2016March 19, 2019Culture, Customer Centricity

Customer Centricity and the curate’s egg

October 28, 2016March 19, 2019Branding, Customer Promise

Not so EasyJet – the importance of a customer promise

Posts pagination

< 1 2 3 4 … 8 >

Subscribe to our newsletter:

Subscribe in a reader

Recent Posts

  • CX Club – Round 10 – Profiling & Segmentation – Are most CX activities intellectual masturbation?
  • Second tune from Project Lockdown called Lockdown, fifth iteration including drums, three guitars and bass
  • Second tune with Project Lockdown called ‘Lockdown’, with drums and three guitars

Categories

  • Branding
  • Complaints
  • coronavirus
  • Culture
  • Customer Centricity
  • Customer Experience
  • Customer Experience Metrics
  • Customer Journey Mapping
  • Customer Promise
  • Customer Retention
  • Customer Satisfaction
  • Customer Service
  • Employee Experience
  • IT Systems
  • Leadership
  • Loyalty
  • Market Research
  • Marketing
  • Maturity
  • NPS
  • Segmentation & Personas
  • Self-Service
  • Service Design
  • Service Recovery
  • Social Media
  • Strategy
  • Transformation
  • Uncategorized

Archives

  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • June 2019
  • November 2016
  • October 2016
  • June 2016
  • May 2016
  • April 2016
  • January 2016
  • December 2015
  • November 2015
  • August 2015
  • July 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • October 2014
  • September 2014
  • May 2014
  • April 2014
  • February 2014
  • May 2013
  • February 2013
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • June 2012
  • May 2012
  • April 2012
  • November 2011
  • October 2011
  • September 2011

Customer Experience…

…can be measured by looking at the difference between what the customer expects from an organisation and what they actually get. And from  one customer’s point of view, this might only be a judgement made on the basis of a single interaction, yet for other customers, the judgement might be based on their overall experience, determined by all of their dealings with the company and its people over time. This end-to-end chronological view of the relationship is also known as the customer life-cycle. For some, Customer Experience might just be a solitary ‘moment of truth’, but for others it could be based on a complete customer journey.

Companies work hard to improve their service performance, however Customer Experience is impacted by much more than the Customer Service they receive. The experience a customer gets is also driven by the product they buy and the price they pay for it, all of the people they deal with, the processes that they go through and anything that they might see, hear, smell, taste and touch as part of that experience. The experiences we have come from all of our senses. So, every single interaction a customer has with an organisation, be that seeing an advertisement,  smelling the food in a restaurant or receiving a bill or statement, has an impact on the customer’s experience. For this reason, every single person within your business has a direct or indirect impact on the customer experience, from the Managing Director of the company to the person sweeping the floors at the end of the shift.

Customer Experience Management is about closing the gaps between expectations set by your brand’s promises and the customer’s perceived reality throughout their journey with you. Jericho works with some of the world’s leading brands to develop transformational programmes that not only increase top and bottom line commercial performance, but also deliver world-class customer experience change.

© 2025 Customer Experience Consulting. Proudly powered by Sydney