Customer Centricity and the curate’s egg
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Author: Ian Williams
Not so EasyJet – the importance of a customer promise
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Personas vs. Segments – what’s the story?
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Firing customers – Are we looking at this right?
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Who owns the customer?
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Interview – Customer Journey Mapping
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Happy New Year everyone!!
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You’ve done journey mapping? So what?
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NPS isn’t really about recommendation
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Customer Journey Mapping – an art or a science? Part 2
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